Ten Things You Can Do Right Now to Increase Your Direct Mail Response

You think direct mail isn’t effective?

Really?

Perhaps it’s you, but I have written some serious stuff.

Every day junk mail arrives in nearly everyone’s mailbox. It must be working for someone.

There has to be a way. If only you knew how.

It’s easy to make a profit if you do it correctly.

These tips will make your next mail a success.

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Make sure your list is great . Not good, great! Direct mail campaigns are incomplete without a list. You must be selling to the right people! You must sell Elvis Presley Christmas ornaments to Elvis Presley fans. This article will only tell you to do one of the ten tasks. You are almost guaranteed success if you use the right list.

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Offer the best deal. The offer should be the highlight of your mail. The headline should emphasize its benefits, as well as the artwork and reinforcement on the outside envelope and reply card. Every prospect wants to know, “What do I get?” Answer this question. It is a good idea to repeat it often. It should be as strong as you can. Do not be afraid to add more. Customers will purchase big if they think they are giving up some to get more.

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Don’t hesitate to give a gift as a gift. Yes, gifts are always free. It’s a double benefit to your prospect to offer them this bit of redundancy. You can offer a free report, a free subscription, a free consultation, s sample, or if you are interested, a free trial. Your free offer should be prominently featured in your mail.

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Respond quickly by offering a toll-free number available 24/7, a website with live chat and a postal-paid envelope. These options should be made clear, and the benefits explained. Perhaps you could say, “Have any questions about your order?” Chat with one of our customer service representatives right now by visiting our website. They will help you ensure that you get what you want. It is important that order forms, whether printed or online, are simple to fill out.

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Stress benefits– Forget about yourself and concentrate on your prospect. What are they really looking for? What are they really looking for? Is your product helping women lose weight? It’s great – tell her that she will look amazing at work, on the beach and naked. Tell her she will envy her enemies, friends, and the man she is interested in. Learn to understand the human condition and communicate what people want.

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Use testimonials to make people feel more comfortable trying new things. Real people should share their experiences with your product and service. When possible, use the full name, title, affiliation of the person. Example: Frank McCormick, President, Denison Bank & Trust.

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Request the order at least 3 times. Do it immediately in your letter, at the beginning, and at the ending. This can be done if you re-state benefits and features. You can say, for example, that you will receive three CleanMagic bottles for $9.99 if you call today and place an order. The phone number or website should be highlighted so that the reader knows the benefits of calling right away.

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Set a deadline to create urgency. People need to know that supplies are scarce and prices are rising, so they must act quickly. Be flexible with the deadline, even if they don’t respond in time. You should still honor the offer if you are able. You will earn the loyalty of your new customer.

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We take away all risk and offer a money back guarantee if you aren’t completely satisfied. Also promise to reimburse shipping costs. Assure the reader that there are no risks and no obligations by using phrases such as “send no money right now” and then “try it for 90-days” and “if it doesn’t work out, send it back, but keep the gift with our compliments.”

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You can use an incomplete p.s. Use an incomplete p.s. It is likely to be the third or fourth thing that your prospect views after they have even read the letter. Use it to tempt with an incomplete thought. You could say, “Don’t forget to mention that your free gift is yours if you visit our website by February 7. The reader won’t know what you are talking about, but they will search for it in your letter.

Let’s be real. Are you giving direct mail the advantage it deserves?

If you do it correctly, it will work for your benefit.

These are some great tips. Let me know how they work out for you.