How to Create a Successful Direct Mail, Local Advertising Campaign

Direct mail local advertising is a powerful tool for direct marketing. Direct mail serves many different purposes. It can be used to inform your local community about your product, incite call to action, and get people to try it.

To make your direct mail advertising successful, it is important to understand the steps involved in creating and managing a direct marketing campaign. Before we get into the details of how to make a local direct mail advertising campaign that is successful, let’s first examine the benefits.

The direct mail benefits

• This is an affordable alternative to mass media advertising and it is highly effective in reaching the local community.
• It can be adapted to any product category in any area.
• You can give it a local flair without too much fuss.
• It can be very effective in eliciting a call to action if done with care.
• It can be used to establish, maintain, or renew relationships with current and potential customers in the community that your business serves.

How to create a local direct mail advertising campaign

• These steps will help you create a local advertising campaign via direct mail.
• Identify your customers’ needs, wants and desires. Find out what your customers are looking for and what problem they are trying to solve.
• Identify the goal of your campaign.
• You will need to identify the target audience both direct and indirect and then categorize them into one, two, or three tiers. The first tier should have the most receptive target audience, while the second tier should include those who are in the first group.
• Find a way that you can build cohesion between your customers’ demands and your offer.
• Get the addresses of your neighbors. If you don’t own a database, you can rent one from a niche database marketing company. If you don’t have a list of addresses, I can suggest building one using the following strategies.
• You can place a guestbook at the billing counter and ask everyone who purchases to complete her address and phone number. This will allow you to contact her when something of value arrives in the store. You can assure her that she won’t be spammed.
• In exchange for the visitor’s address, give something of value on your website.
• In your direct mail, include a buzz element and promise to send an exciting gift to five to six recipients for each referral. To keep entry barriers low, include a postage-paid envelope.
• Ask in-store customers to refer 5-6 people who may be interested in receiving communication from you. In exchange for their names and addresses, offer something of value.
• Set your budget.
• You can decide the frequency and length of your message depending on your budget.
• Choose the tone of voice you will use for the mail and the mood that you want to convey through it.
• Make the mail.
• Run the test.
• If possible, correct the errors
• One more test run before you send the direct mail or local advertising mail out on sail.
• Assess the results and then review the campaign.

These are the steps that you must follow in order to make your direct mail campaign a success. Don’t forget to send a second mail. It is vital.