Five Simple Steps To Start An Insurance Agency Blog

Your insurance agency may not have an integrated blog. Here are some steps you can take to get started. Blogging for insurance agencies is not an option. It is essential to your agency’s future success in marketing. Younger buyers will be more likely to use blogs and website content for much of their information. Your agency should at a minimum have one blog on its website. However, it is best to embrace this opportunity and have multiple blogs to maximize your competitive advantage.

1. Make a website blog that is integrated and relevant to your market. Each week, post at least once. Keep the posts short. You can link to your internal website page if additional content is needed for each post (think of it like the front page of your electronic newspaper).

2. To make it easier for visitors to share your blog posts, add widgets to your website. Your key social media icons such as Facebook, Twitter, LinkedIn, Twitter and YouTube should be prominently displayed. Your key social media icons for Facebook, LinkedIn, Twitter and YouTube should be prominently displayed. You should have an RSS feed and a simple subscribe box on your blog. Tweet, Digg, and Buzz your blog – this will allow us to move our content into cyberspace.

3. Your blog should feature your keywords. You don’t have to keyword-stuff your blog, but you should be capable of creating content that focuses on the most important keywords to your agency. New York commercial insurance, Texas Fleet Insurance and Midwest Group Health Insurance all have long tail keywords that can be easily found in a relevant blog post. Your blog should have a minimum of 6% keyword density for your trophy keywords. If your long tail keyword phrase was Professional Liability Insurance then this phrase should be used once per hundred words in your blog. Although the keyword density formula can be more complicated than this, the following example provides an approximate estimate.

4. Your mantra should be content, content, content. Your content should be relevant, informative, and concise. While it’s fine to include a “sales pitch” on a blog, the main purpose of the blog should not be sales-oriented. Your blog postings should be varied and relevant to your target market. Avoid controversial topics such as politics, but you can use other topics than insurance. You can write about OSHA changes, tax changes and healthcare regulations for a B2B-oriented agency.

5. You don’t have to stop blogging. Consider adding a video blog. Consistency is key to success in blogging. Even if your blogs are brief, you should blog regularly. Blogs can be used to announce webinars, review business books, discuss fund-raising events, link to government websites (new IRS regulations), or even link to great articles. This can be used to direct visitors to other areas on your website or other groups within your agency. Video blogs (Vlogs) can add an additional dimension to your blog. These videos are informative, easy to post on YouTube, and can showcase information about your agency. After you have mastered your blog about insurance agencies, create an insurance agency video.

Blogs should not be used to sell insurance. Blogs should be used to educate and clarify. Your blog will grow if you provide compelling, relevant, and interesting content. Prospects who find your content valuable will be more open to discussing your services with agents who have visited your site. You can either outsource the whole thing to an established insurance agency or make it part of a social media marketing program for your agency.